Friday, April 24, 2009

Apple issues apology for allowing Baby Shaker application onto App Store

Apple issued a statement Thursday apologizing for allowing the Baby Shaker application onto the App Store.

Baby Shaker was "deeply offensive and should not have been approved for distribution," Apple statement says.

Baby Shaker was "deeply offensive and should not have been approved for distribution," Apple statement says.

Just hours before the App Store offers up its 1 billionth download, Apple was forced to acknowledge that perhaps the most notorious iPhone application ever constructed was "deeply offensive" and a "mistake."

Baby Shaker appeared on the App Store Monday, and was pulled Wednesday after a media frenzy grew following the discovery of the application by the founder of a shaken baby syndrome foundation.

Apple's statement follows in its entirety:

"This application was deeply offensive and should not have been approved for distribution on the App Store. When we learned of this mistake, the app was removed immediately. We sincerely apologize for this mistake and thank our customers for bringing this to our attention."

The company refused to comment on the process that led to the approval of Baby Shaker as an iPhone application. The day it revealed the software development kit for the iPhone last year, Apple said it planned to review every single iPhone application submitted for inclusion on the App Store, and reject applications that violated certain guidelines for porn, spam, or other offensive content.

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